To quote a song in the classic film The Sound of Music, bid writing needs to “start at the very beginning, a very good place to start.” A good introduction to a proposal section can make the difference between winning and losing a bid. A strong opening catches the reader’s attention and makes him/her more likely to focus on what follows. It also conveys a deep knowledge and appreciation of the buyer’s needs and teases an answer. A poor opening, or no opening at all, can alienate the reader. It makes the benefits and strengths described in the section harder to grasp.
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