Adapt to Survive: Keeping Ahead of an Ever-Changing World

It’s an age old business adage – if you don’t change with the times, you get left behind. In today’s interconnected global economy, it happens faster than ever. While in graduate school, I worked at Borders Books and Music, which fell victim to an inability to sense the trend of internet sales. Kodak initially developed digital photography but did not see it as viable and continued to be blinded by the profit of its traditional film business until it was too late.

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