So far in our “Better Proposal Writing” series, I have articulated the need for a strong, client-focused introduction; a well-constructed approach section; and hard-hitting substantiation. However, the one thing I have not discussed is how to gain the “bonus points” from an evaluator to get your proposal from Good to Outstanding.
The company has been targeting an opportunity for a year. It has gone through all the necessary step reviews, has had dedicated capture resources, several client meetings, and the team has even developed win themes and solutions. The solicitation drops. The capture lead then poses the question: ‘who is our proposal manager?’
In our “Better Proposal Writing” series, we have covered how to create a strong section introduction and how to craft compelling content to articulate an approach. Good proposals do not just state the work a company will perform. It also backs up the approach with proof statements explaining why it is the best option for the client. This […]
Upon receiving the solicitation, the proposal manager develops an outline based on the requirements. After circulating it to the bid team, the capture lead sends a reply. He writes the structure “doesn’t flow” and demands changes because the outline does not allow him to tell the story he wants.
We are excited to launch a new feature on our blog – a video blog entry! Today, our President and CEO, Kevin Switaj, shares his top three takeaways from the 2018 APMP Bid and Proposal Conference in San Diego.
In my last post, I wrote about the importance of a strong introduction and how it sets up each proposal section for success. The next component of a proposal section is the most important to the evaluator – the approach. In short, this is where you are scored. A poorly written or poorly structured approach leaves […]
To quote a song in the classic film The Sound of Music, bid writing needs to “start at the very beginning, a very good place to start.” A good introduction to a proposal section can make the difference between winning and losing a bid. A strong opening catches the reader’s attention and makes him/her more likely […]
Many people struggle with proposal writing. Even those who normally can develop strong narratives have difficulty putting together good proposal content. As proposal professionals, we are constantly helping people write and rewrite (and rewrite and rewrite) their sections. Why is that the case?
Proposal writing is a tricky business. The ability to craft a compliant, clear, compelling narrative is the number one challenge facing almost every organization. Whether a company competes in the Government or commercial sector, everyone seems to have trouble getting enough people to contribute, and to put together high-quality content.
The theme for SPAC 2018 was “Proposals from Start to Finish.” Much of the imagery chosen by the organizers revolved around travel. Little did they know the challenge those of us from the DC area would have getting to Atlanta!