Like all reality television, business reality shows are built on drama. Many of these programs focus on helping failing and struggling business turn their operations around, usually with a heavy dose of “tough love.” For example:
It’s always the most dramatic moment in a pitch on Shark Tank. The entrepreneur has done a great job talking about his revolutionary new product and how it will take the world by storm. Then one of the business heavyweights asks the critical question: “What are your numbers?” <Crickets.>
I have a problem. I am addicted to business reality television. You can keep the Bachelor and The Voice. Instead, I am drawn to the real-life struggles and lessons from shows like Shark Tank, The Profit, Undercover Boss, Bar Rescue, and more.
In our Better Proposal Writing series, we have covered Proposal section introductions, approach narratives, substantiation, and benefit statements. As we conclude our series we answer the age-old question: what do I do if my team just cannot write?
So far in our “Better Proposal Writing” series, I have articulated the need for a strong, client-focused introduction; a well-constructed approach section; and hard-hitting substantiation. However, the one thing I have not discussed is how to gain the “bonus points” from an evaluator to get your proposal from Good to Outstanding.
The company has been targeting an opportunity for a year. It has gone through all the necessary step reviews, has had dedicated capture resources, several client meetings, and the team has even developed win themes and solutions. The solicitation drops. The capture lead then poses the question: ‘who is our proposal manager?’
In our “Better Proposal Writing” series, we have covered how to create a strong section introduction and how to craft compelling content to articulate an approach. Good proposals do not just state the work a company will perform. It also backs up the approach with proof statements explaining why it is the best option for the client. This […]
Upon receiving the solicitation, the proposal manager develops an outline based on the requirements. After circulating it to the bid team, the capture lead sends a reply. He writes the structure “doesn’t flow” and demands changes because the outline does not allow him to tell the story he wants.
In my last post, I wrote about the importance of a strong introduction and how it sets up each proposal section for success. The next component of a proposal section is the most important to the evaluator – the approach. In short, this is where you are scored. A poorly written or poorly structured approach leaves […]
To quote a song in the classic film The Sound of Music, bid writing needs to “start at the very beginning, a very good place to start.” A good introduction to a proposal section can make the difference between winning and losing a bid. A strong opening catches the reader’s attention and makes him/her more likely […]